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Find general strategies and methods used to market a pharmaceutical product or device.

Run market feasibility studies, establish customer needs, improve product performance and analyze competition.

Develop value story tailored to a payer audience that will determine the appropriate price for treatment.

Summary document that presents clinical, economic, and humanistic value of an intervention and associated disease state with the supporting evidence, formulated from the perspective of a particular stakeholder (manufacturer, payer, provider, HTA agency, etc.). See also HTA Submission.

Develop strategy and narrative to gain formulary access on insurance plans.

Collaborate with payer or provider to develop a reimbursement plan outside of the traditional fixed cost-per-unit that ties reimbursement or price to actual health outcomes.

Analyze risks and opportunities in new markets and ensure patients have timely and continued access to new treatments.

Plan and strategy of the data collection and information throughout the different phases of product development (portfolio assessment, pre-clinical trials, clinical trials, pre-authorization, post-authorization, and RWE)

Manage a portfolio of projects in early-stage drug discovery and provide factors that determine the success of the proposed portfolio.

Computational assistance with analysis of large data sets to reveal patterns, trends and associations