Linda Gearke, CEO and Owner of Strictly Personal – The Personal Care Marketing Experts has 20+ years of experience in the cosmetics industry, including expertise in the formulation, technology assessment, development, branding and marketing of skin care, hair care, bath and body and a broad variety of other personal care products.

Strictly Personal is a highly successful, full-service global personal care product development and marketing company with a profound passion for natural, anti-aging and innovative technology application. Dedicated to the needs of the entrepreneur, major corporation or celebrity with a desire to launch their own unique skin care, cosmetic, hair care or other personal care product or product line. Long established vendor relationships with chemists, dermatologists, package suppliers, as well as contract custom and private label manufacturers helps us to offer clients the international targeted resources needed to support the complexities of successfully launching a product line from concept to distribution, thereby saving clients money, time and the headaches involved in selecting sub-standard contractors in efforts to successfully and cost-effectively launch a product line.

EXTRAORDINARY AREAS OF EXPERTISE INCLUDE:

Insightful competitive market analysis and product reviews to ensure strong brand positioning. Guides custom or private label formula development. Assist with component selection; sourcing highest quality raw materials; label, graphics and web site design; profitability pricing products for retail; field and stability testing; regulatory issues; technical, marketing, sales and pricing strategy; superb marketing copy-writing; business plans; distribution channels.

Among her corporate positions within the industry, Linda Gearke was brand Manager and Director of Product Development for Minneapolis-based Regis Corporation and its mall-based salons, as well Director of the Personal Care Products Division at Conklin Company, Minneapolis. She also served as a retail sales advisor and product application trainer at Aveda.

SPECIALTIES:

Strictly Personal can help with any aspect of sustainable skin care product formulation, natural, green shampoo, conditioner and styling product formulation, or the development of any eco-friendly personal care products (anti-aging skin care: serums, creams, hair care, hand/foot care, hand cream, color cosmetics including nail polish, eye shadow, lipstick, bath & body, soaps, candles, vitamins, nutritional bars and drinks, etc.,) or service. Core markets are the USA, Europe (EU) and Canada.