Our Philosophy
We’re passionate about transforming people’s lives, educating and empowering them on how to live more healthily through the power of nature.

Our Vision
To be a world leader of natural health and beauty, enabling people to live more healthily.

Our Mission
To improve the quality of people’s lives by sharing our expertise and encouraging a more natural, holistic way of health, beauty, and well-being.

Our Core Values
Effectiveness
Our formulations must benefit mind, body, and well-being, use potent herbs, oils, and extracts, and meet our own incredibly high standards of efficacy.

Environment
We are proud to be the first UK retailer to be certified CarbonNeutral®. Our belief in sustainability means we use only the wild, organic, and natural ingredients nature can afford to give. We avoid polluting, toxic, or harmful substances, and we don’t over-package.

Empowerment
By listening to our customers and staff, and through sharing our knowledge, we can inspire and empower people to live more healthily and enjoy greater well-being.