Since its successful launch in 2006, the line of five seasonings and three sauces has won more than 60 awards at juried competitions around the country from well respected organizations such as National BBQ Association, The Fiery Foods Challenge and the Best in Barbecue. The top-selling seasonings are Pixie Dust and Chick Magnet, and the best-selling sauces are Sweet ‘N Spicy and Mesquite Madness, although the entire line enjoys a legion of fans from coast to coast.

DennyMike’s recently underwent a complete branding overhaul. The new look is modern and eye-catching, giving DennyMike’s impressive shelf appeal and instant brand recognition. Perhaps most important, the new sauce containers offer more volume at a significantly lower price point, and the seasonings now come in a more convenient and easier-to-use shaker top tin.

DennyMike’s is presently sold in four regions of Whole Foods from Maine to Mississippi and Hannaford Brothers, a division of Delhaize with 180 stores in the Northeast, It is distributed by Seacrest Foods in Lynn, Mass., Metropolitan Meat and Poultry in Landover, M.D., and UNFI as well as by special order from Hallsmith/Sysco.