Filling an important need in the community and patient preference research industry, Dr Simon Fifer, Laurie Axford and Professor John Rose have built on over 15 years of experience to launch Community and Patient Preference Research (CaPPRe) – a consultancy group committed to meaningful research leading to better engagement and understanding of community and health consumer needs. CaPPRe is an independent company committed to high quality choice modelling.

At CaPPRe, we use choice modelling to transform our clients’ understanding of their business, and their clients by understanding why people make the choices they do and predict the choices they’ll make in the future. This helps our clients make better business decisions and create effective policies based on what people value.