Advantage Research Lab (AR-L) is a new consulting firm specializing in the art and science of Ethnic Product Development and is committed to helping raw material suppliers and finished goods manufacturers drive innovation in the industry with designer molecules and groundbreaking technology. AR-L will provide services in the area of relaxers, Conditioners (all categories), Shampoos, Styling products, Reactive products, Maintenance products, Skin Care products and Color cosmetics. We transform marketing ideas and concepts into product advantage the consumers can readily perceive.